challenge:

kallista, a 40+ year old luxury plumbing brand within the kohler portfolio, was at a critical inflection point.
kallista wanted to become the leader in luxury fixtures, but lacked a distinct perspective in the growing category.

insight:

architects, designers, and homeowners want to create spaces that reflect their unmistakable standards. fixtures are the details that transform a space into an experience and add up to a feeling.¹

good design is available for less, but we’re after greatness. we want a space that makes us feel something - design that speaks to us.
this led to the insight: for a home that’s truly one of one, we need a space that’s worthy of our discerning eye and honors our distinct pov.

strategy:

rather than focusing on craft, legacy, or water like the rest of the category, we wanted to highlight the intangible benefits of well-designed fixtures.
this led to our strategic idea: we design to ignite desire.

___________

¹one homeowner i interviewed said, “people come into my house and ask why it’s so good. It’s the little details like how things feel in your hand. those details add up to a feeling.”
…her bathroom reno cost a half a mill.