hi! i’m natalie otterson, a history nerd through and through who fell into advertising after studying the symbiotic relationship of technology and culture through the ages. 

for the past 12+ years, i've led integrated strategies for global icons like netflix, snapple, petsmart, and delta air lines, uncovering the human insights that translate brand objectives into cultural impact.

i'm obsessed with finding the connective tissue of a brand’s story and the reality of how people actually live to build narratives with staying power.

whether i'm revitalizing legacy brands, launching immersive entertainment campaigns, or using ai to solve real-world problems like pet adoption, i'm here to make work that people actually give a damn about.

special mentions:
🏆 3x jay chiats & 1x effies
🎬 4x clio winner for netflix’s el camino
📖 70 books read in 2025 (current fave: book & dagger)

industry experience: retail, qsr & fast casual, food & bev, entertainment, finance, home & real estate, telecom, insurance, b2b