backstory
hi! i’m natalie otterson, a history nerd through and through who fell into advertising after studying the symbiotic relationship between technology and culture throughout the ages.
for the past 12+ years, i've built integrated strategies for global brands like netflix, snapple, petsmart, and delta air lines, uncovering real human insights that translate high-level brand planning into creative execution that actually moves the needle in culture.
i'm obsessed with the intersection of a brand's story and how people actually live to build narratives with staying power.
whether i'm revitalizing legacy brands, launching immersive entertainment campaigns, or using ai to solve real-world problems like pet adoption, i'm here to make work that people actually give a damn about.
special mentions:
🏆 3x jay chiats & 1x effies
🎬 4x clio winner for netflix’s el camino
📖 70 books read in 2025 (current fave: book & dagger)
industry experience: retail, qsr & fast casual, food & bev, entertainment, finance, home & real estate, telecom, insurance, b2b
have any weird trivia facts you want to share, book recos,
or just want to chat?
send a carrier pigeon: njo@nhrc.net
give a ring: 404.952.7553
peek on the linkedin: https://www.linkedin.com/in/natalie-otterson-51370360/