challenge:

rising medical costs are a growing concern, and people need help closing the gap between healthcare costs and what traditional health insurance covers. aflac wanted to use their annual college football campaign to empower everyone to understand what aflac provides and take action on medical debt.

insight:

most americans are insured, which gives them a false sense of security. even with solid insurance and comfortable savings, many are not prepared for an unexpected medical bill.¹

in sports and in life, you want to be prepared for anything - and that preparation can lead you to small and big wins that make a lasting impact. this led to our insight: poor preparation can hold you back from a winning legacy.

strategy:

taking inspiration from our talent, coaches nick saban and deion sanders, we wanted to show that when you’ve built a legacy of wins, you’re not willing to risk it. this led to our strategic idea: readying you to win.

bringing the strategy to life:

“Earning the Aflacket” campaign - a multi-spot and social campaign featuring Coach Nick Saban, the Aflac Duck, and Coach Deion “Prime” Sanders, highlighting Coach Prime earning his Aflac legacy and calling attention to HBCUs and communities of color.

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¹*we heard over and over again “i never expected this [event], but it happened, and to this day i’m trying to fix the unexpected.”